Mammut Sports Group AG:
Mammut Sports Group AG, based in Seon, has been one of the leading manufacturers of mountaineering, climbing, outdoor and snow sports equipment since 1862. Astina –with Paloma Middleware– was able to make a valuable contribution to the introduction of a new CRM system and the launch of a new mobile app.
One Enterprise - one API
In collaboration with Mammut, Astina created and subsequently implemented an API specification for interfaces to partner companies and its own e-commerce and marketing systems.
With the Paloma Middleware, the exchange and synchronization of company data between internal systems such as CRM, ERP or newsletter tools was made possible. If, for example, a customer changes his billing address in the web shop, the change is immediately visible in the CRM.