We use them to cook all kinds of dishes and have even taken a culinary field trip to the Chili Baron in Hirzel. Preparing a dish involves many different ingredients. Many of them don't have a distinctive flavor, and only very few leave a lasting impression. But the chili pepper is certainly one of them. The chili pepper is special and can give a dish just the right kick.
Leaving a lasting (positive) impression: that's exactly the goal we want to achieve when someone uses our product. For companies in many B2B industries, too, it's extremely important that customers are delighted from the very first moment. The days when there was only one supplier or vendor are long gone. If expectations aren't met, another supplier is quickly found online. That's why the customer should be at the center of everything a company does.
That's easier said than done, but it's the path the truly successful companies are showing us. When companies put the customer at the center of what they do, they'll discover new needs of a technical nature. After all, wouldn't it be easiest for customers if they could place orders directly in their own ERP? But how does that kind of integration work, and which users is it relevant for? Others may still prefer to place their orders in an online store as they always have. Only once companies have developed this understanding will they be able to create effective and lasting innovation.
At Astina, we keep developing our product Paloma so that it meets exactly these industry-specific requirements. Paloma offers an integrated microservice solution for modern B2B businesses, from order to delivery. A company's master, product and customer data is centralized so that business customers always have access to up-to-date information. Thanks to our API, they can also be integrated directly into a company's value chain.
Header image: Chilis at Astina AG, photographed by Matthias Alder